Ampthill Great Park, Ampthill, Bedfordshire
Interpreting this Historic Parkland, designed by Capability Brown
“Key to the success of this undertaking was an understanding of the essence of the park and a systematic approach to developing how it should be represented”
(Park Development Manager – Ampthill Great Park)
Ampthill Great Park is owned and managed by the Town Council, but certainly is not typical of a municipal parkland. It has a long and notable heritage, famously once belonging to the Crown – site of Ampthill castle, built by Henry VIII and home to Katherine of Aragon whilst the King sought the annulment of their marriage in 1533. More latterly the park was landscaped by Lancelot ‘Capability’ Brown and also utilised as the training camp for a regiment established by the Duke of Bedford during WWI. Our task was to develop the brand and visual language and create an interpretive scope which would include welcome panels, a site map with trails, trail markers, a trail leaflet and interpretive panels. Ampthill is a very special place, so we were keen to ensure all design content reflected the park’s royal heritage and historic significance.