Turning signage into interpretive public art.
A wonderful opportunity to raise the standard of signage and way-finding. Proving there’s more to Newport Pagnell than Aston Martin.
(Partner – Maltings Heritage)
Newport Pagnell Town Council received a significant amount of Section 106 funding that was specifically allocated for public art. They launched a competitive selection process to find a supplier who could deliver seven innovative town gateway structures and six way-finding signs that would also serve as public and interpretive art. These would be followed by a second phase of the project – yet to be commissioned – being the design and delivery of a town heritage trail, to include interpretive lecterns, leaflets and interactive and augmented reality digital media. Five creative teams were shortlisted to develop and present concepts, and following a rigorous process of council review and public consultation the Maltings emerged as the clear first choice to implement the project.